Attensity Selected as a “Forward Thinker” Among the CRM Rising Stars as Part of CRM Magazine’s Market AwardsAttensity has been selected as a “Forward Thinker” among the CRM Rising Stars as part of CRM Magazine’s Market Awards. The awards were given out at the CRM Evolution conference. Other award winners include including Groupon, LinkedIn and Yammer. The 2011 CRM Rising StarsThe following companies may lack the illuminating glow of the more established players in today’s marketplace. A few may even have little to no name recognition. However, this year’s CRM Rising Stars have a promising sparkle that is worth a double take. This group of six is quite diverse, encompassing traditional CRM solutions as well as some unexpected wild cards. From an auspicious enterprise social networking tool to a collective-buying discount Web site to even a crowd sourcing platform used by some of the biggest names in pop culture today (Did somebody say Britney?), these up-and-comers could enter the big time sooner rather than later. AttensityThe Forward ThinkerThough Attensity has been around for more than a decade, its acquisition of Biz360 in April gave it added sparkle. With the social media monitoring company under its belt, Attensity has morphed into Attensity360, offering deeper analytics integrated through a longtime co-selling arrangement. The solution tracks social conversations, topic trends, and competitive analysis with its customers. Businesses also get the opportunity to engage with the conversation makers and react in real time. More features are expected to be rolled out in the next few months. In May, the analytics company announced a new retail banking industry solution that allows financial services organizations to analyze customer trends, measure product launch success and forecast demand, identify dissatisfaction, and quickly respond to customer requests. The banking solution also extracts industry-specific terminology and issues that aid with analysis and categorization on numerous topics. Included are out-of-the-box reports, dashboards, and reusable analytics for marketing campaign tracking, customer demographics, and competitive analytics, to name a few. According to Catherine van Zuylan, vice president of global management at Attensity, the company saw an opportunity from the recession. “Customers are increasingly frustrated with their banking choices, yet the fundamental reasons for that frustration are not always apparent,” she said shortly after the release. “The Attensity Retail Banking Industry Solution will help banks identify the true reasons for churn and extract real business value from customer conversations. The new solution also provides new insights to product and service development teams that build loyalty and create upsell and cross-sell opportunities.” After announcing 33 new and expanded deals for the first quarter of 2011, Attensity has established itself as a forward-thinking company ready to embrace the new demands in analytics. “Our momentum is a testament to our global, multilingual offering that enables accurate and actionable insights from customer conversations and engagement across channels,” says Ian Bonner, Attensity’s president and CEO. |
